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Privacy policy

This privacy policy sets out what information we collect, for what purpose and why it is collected. Jumperfabriken is committed to ensuring that your privacy is protected. The privacy policy applies when you shop in our online shop, subscribe to our newsletter or use our website which is administrated by Jumperfabriken Sweden AB.

Your trust and the protection of your privacy is very important to us. To safely shop at Jumperfabriken Online Shop, we have made every effort to protect your information and you can be assured that it will only be used in accordance with this privacy statement.

We treat processing of all personal data within Jumperfabriken Sweden AB in accordance with applicable legislation, including the EU General Data Protection Regulation. Within the EU / EEA, the so-called data protection regulation applies from 25 May 2018; GDPR (General Data Protection Regulation). This privacy policy applies immediately to new customers and “Jumper friends” (registration / subscription of Newsletter) and from 25th May 2018 for already existing customers and “Jumper friends”.

Personal Data Controller

Responsible for all personal data is Jumperfabriken Sweden AB, Lagergatan 1, 415 11 Gothenburg, Sweden (company registration number: 556754-7954). Jumperfabriken is responsible for the processing of all your personal data in accordance to this privacy policy. The terms “we, our, ours and us” below refers to Jumperfabriken. Jumperfabriken is the controller of the personal data you submit to us and responsible for your personal data under the Swedish Data Protection Act (1998:204), which implements the EU Data Protection Directive (95/46/EC).


When registering as a “Jumper Friend” or providing personal information when purchasing, you agree to sharing your personal data. You also agree that the information will be stored in our systems. We need your personal data in order to process your order and to update you regarding your order status. To provide you with personal offers and give you a great shopping experience at Jumperfabriken. We may collect personal data from you when you create an account on our website, when you make a purchase, correspond with us by post, email or telephone, in person, sms or by phone. We may also automatically collect technical and usage data about your equipment, browsing actions and patterns when you interact with our website. We collect this personal data by using cookies, server logs and other similar technologies. Some of the personal data we hold about you may be collected elsewhere than directly from you, such as from a credit reference agency or other publicly available databases.

Storage of personal data

The personal data that is collected is stored within the European Economic Council (EES), but may be transferred and used in regions outside EES. Storage and transfer of personal data is regulated, and carried out, only under and in accordance with applicable Swedish jurisdiction.What type of data and for what purpose do we collect?

1. Order / purchase:

  • Name
  • Personal identity number
  • Contact information such as delivery address, billing address, e-mail address and telephone number
  • Payment history
  • Payment information
  • Purchase information – for example which item has been ordered, date and time for the transaction, billing address and other information about your purchase.

  • The above information is collected in order to administer and fulfil our contractual and legal obligations to you as a customer regarding:

  • Delivery and delivery notification
  • Identifications and age control
  • Payment
  • Returns
  • Reclaims or use of right of withdrawal

  • Above information is stored with us until the purchase has been completed, including delivery and payment and thereafter for twenty-four (24) months – this in order to be able to handle any complaints.

    2. Customer Service:

  • Name
  • Personal identity number
  • Contact information such as delivery address, billing address, e-mail address and telephone number,
  • Correspondence, information about your contacts with us - by telephone, e-mail and other channels
  • Purchase information.

  • Above information is collected in order to satisfactorily handle customer service matters including:
    Communication with us by post, email or telephone, in person, via digital channels or social media.
    Returns and complaints.

    This information is stored with us until the case is closed and thereafter for six (6) months.

    3. Marketing:

  • Name
  • E-mail address
  • Phone number

  • The above information is being collected in accordance with applicable rules to continuously provide you with information, tips and offers in our stores and web store. This to provide you with marketing communications relating to our business which we think may be of interest to you such as:

  • Distribution of newsletter
  • Distribution of SMS

  • Above information is stored with us until you choose to end your registration / subscription. This can be done manually by yourself on receipt of newsletters or by contacting us at info@jumperfabriken.se. We do not pass on your personal data to third parties, should this happen, we will prior to this obtain your consent.

    4. Participation in competitions and / or events:

  • Name
  • Personal identity number or age
  • Contact information such as delivery address, billing address, e-mail address and telephone number
  • Information provided at an event or when participating in a competition

  • Above information is collected to be able to handle your participation at events or competitions in a satisfactorily way. That includes:

  • All communication regarding the competition / event
  • Identification
  • Selection of a winner and the condition of the prize won

  • This information is stored as long as the competition / event lasts.

    5. Compliance with legal obligations:

  • Name
  • Personal identity number or age
  • Contact information such as delivery address, billing address, e-mail address and telephone number
  • Payment history and transactions

  • Above information is processed to comply with the Accounting Legislation and the Money Laundering Legislation. That is necessary to comply with mandatory laws, i.e. the Accounting Act and the Money Laundering Act. This collecting of your personal information is required by law. If the information is not provided, our legal obligation cannot be fulfilled, and we are therefore forced to deny you the purchase. This information is processed for seven (7) years in accordance with the Accounting Act and Money Laundering Legislation.


    Jumperfabriken does not sell your information to third parties. We do, however, share data with third parties when necessary to fulfill a transaction, complete a service, for administrative purposes, or when required by law. Any data that is forwarded to third parties is used to meet Jumperfabriken’s commitments to you. In cases where it is necessary to fulfill our obligations to you as a customer, we share your personal information with third parties. Third parties that processes information on our behalf and in accordance with our instructions and undertakes to process your personal data in accordance with prescribed rules:

  • Transport and warehouse management, such as logistics companies and freight forwarders
  • Payment solutions such as card redeeming companies, banks and other payment service providers
  • Marketing in terms of obtaining e-mail addresses from digital agencies.
    IT companies that handle the necessary operation, technical support and maintenance of our IT solutions.

    We also share your personal data with certain companies that are independently responsible for personal data. This means that the company itself controls the information provided to the company and not to Jumperfabriken. Independent personal data controllers with whom we share your personal data:
    State authorities such as the police, the tax authorities or other authorities if we are obliged to do so by law or in case of suspicion of crime.
    Companies that handle general goods transport such as logistics companies and freight forwarders.
    Companies that offer payment solutions such as card redeeming companies, banks and other payment service providers.
    When your personal data is shared with a certain company that is independently responsible its own personal data, then this certain company's own privacy policy and personal data management apply.


    We store and process your personal data on our or our IT providers’ servers and undertake to provide appropriate protection for your personal data. We use a number of measures to prevent unauthorized processing and access to our customers’ personal data. Some of the security measures we use are alarms, firewalls, and access controls.
    Your debit card information is sent directly to our payment provider, this information is not saved in our systems.


    Not accepting this policy means that we won’t use your data to optimize the offer to you. We can still use other customers data to create offers and marketing for you. But there is a risk that the offers won’t suit you as well as they would have with your consent.
    You can always change your acceptance of the policy. Contact us at info@jumperfabriken.se if you wish to withdraw your consent to this policy.


    Subject to the restrictions that follow from data protection legislation within the EEA, you have certain rights by law regarding your personal data. You have the right to request information about the personal data we hold on you. If your data is incorrect, incomplete, or irrelevant you can ask to have the information corrected or removed. Please note that the exercise of these rights is subject to certain requirements and conditions specified in law (the EU General Data Protection Regulation). You have the right to access, correct, restrict, delete and anonymize. Please contact us if you want to apply any or all of these rights.
    We may deny your request if there are legal obligations that prevent us from deleting information, such as accounting and tax laws.


    If you are dissatisfied with how we process your personal data, please contact us. Questions or requests relating to this privacy policy or regarding viewing or removing your personal data can be sent to info@jumperfabriken.se.

    [This policy applies from 25 May 2018 and on and is valid until further notice]